Zong has made history at the Asian Experience Awards 2026, becoming the first Pakistani brand ever recognised at the regional platform. The Zong Asian Experience Awards 2026 double win, two top honours collected at the ceremony in Singapore, is a proud first for Pakistan and a sign of how far the country’s digital ambitions now reach: Pakistan Brand Experience of the Year (Telecommunications) for the My5 Family Sharing Package Campaign, and Pakistan Digital Experience of the Year (Telecommunications) for the My Zong App Campaign.
The Asian Experience Awards, organised by Asian Business Review, honour companies across Asia that deliver exceptional brand, digital and customer experiences, with categories set by market and industry. The 2026 edition drew entries from telecom, banking, retail and other industries across the region, which made Zong’s double victory a landmark for Pakistan’s presence on the Asian stage. Zong, a wholly owned subsidiary of China Mobile with over 50 million subscribers and more than 26 percent of Pakistan’s mobile market, stood out among regional telecom players for campaigns built around its brand promise “Aisa Hai Future”, which helped carry it to victory at the Zong Asian Experience Awards 2026.
Inside the Zong Asian Experience Awards Double Win
The first award, Pakistan Brand Experience of the Year in Telecommunications, went to Zong’s My5 Family Sharing Package Campaign. My5 is a parent-child GSM resource-sharing model that lets one primary subscriber distribute data and voice minutes among up to four family members or friends through the My Zong App. The bundle offers 200 GB of data, 20,000 Zong minutes, 2,000 off-net minutes and 20,000 SMS with a 30-day validity, while the parent subscriber also receives embedded mobile insurance, lifestyle discounts through Golootlo, and a Zong TV streaming subscription for one month.
The second honour, Pakistan Digital Experience of the Year in Telecommunications, recognised the transformation of the My Zong App into an AI-powered digital ecosystem. The app now unifies self-service account management, embedded digital payments through Z Wallet, gamified loyalty rewards, and AI-powered customer support in a single interface, and it serves more than 22 million monthly active users.
Why My5 Won: Built for Real Households
The My5 campaign’s Zong Asian Experience Awards win shows how a product built for Pakistani households can earn recognition at the regional level. In Pakistan, one person often manages connectivity for the entire family, and My5 turns that habit into a formal product: shared data and minutes, one simple subscription, and lifestyle perks such as insurance coverage and streaming access that make it a flexible alternative to traditional home broadband. It is a campaign rooted in local culture, and the judges rewarded that.
Why the My Zong App Won: An Ecosystem, Not Just an App
The My Zong App campaign showed the judges a platform that has outgrown the traditional telecom self-care model. Beyond recharges and bundle activations, users can transfer funds between banks, pay utility bills, shop through Zong Mall, access AI-personalised deals, and resolve network queries through the OZ AI assistant, all without leaving the app. For a country racing toward a digital-first economy, the app is a working window into Pakistan’s connected future, and that ecosystem thinking is what earned it the Zong Asian Experience Awards honour.
What the Zong Asian Experience Awards Mean for Pakistan
“A significant milestone for Zong and a proud moment for Pakistan. The future of connectivity is not simply about faster networks, but about creating intelligent, meaningful and seamless experiences around them.”, Sajid Munir, Zong’s Head of Marketing
The win also caps a strong year for the company, which was the first to launch 4G in Pakistan, conducted the country’s first 5G and VoLTE trial tests, and commercially launched 5G services in more than 16 cities in 2026. Learn more about the company on Zong’s official about page, its parent company China Mobile, and the Asian Experience Awards programme.
As Pakistan’s technology sector keeps earning global recognition, from the ASOCIO Awards 2026 to a place among the World Bank’s top five countries for digital services, and with IT exports surging past $1.53 billion, the double honour at the Zong Asian Experience Awards 2026 shows that Pakistani brands can compete, and lead, across Asia.
Sources
- Zong: about China Mobile Pakistan (official)
- Asian Business Review: Asian Experience Awards
- Wikipedia: China Mobile
Umar is an engineer by profession and a passionate writer by passion. He has a deep interest in sharing good news related to Pakistan and has been working hard to promote the positive image of his homeland. Umar has written numerous articles on various topics related to Pakistan, such as technology, sports, culture, and economy.
